What Is My Online Reputation

Reputation Score: What Is It And Why Does It Matter?

Personal Reputation Score

Measure Your Online Reputation Score – Fast & Easy!

If you want to fully grasp your online reputation, look no further than your personal Reputation Score. This metric is now offered by brand managers and reputation firms across the web.

Reputation Score Scan

But what is a reputation score, and what does it mean for your personal reputation in 2021?
Here’s a guide to what a score is, how it’s calculated, and why it matters when building a healthy personal brand online.

What Is The Meaning Of a Reputation Score?

Your personal online reputation score represents the total value of your online footprint.
That value is based on several factors. These include the sum of positive, negative, and neutral details that show up in Google search pages (SERPs), and how they rank when people search you online.

In other words, your reputation score indicates what people see and think about you after searching your name online.

Why Does Your Reputation Score Matter?

Like it or not, how you look on the internet matters. That’s because, no matter who you are or what you do, people are searching for you on the web.

And when they do, they judge your character and credentials based on what shows up on search results.
When your personal score is high, those people are more likely to find online assets that portray a positive image. In this case, your personal brand is more likely to earn people’s trust and pave the way to personal success.
But if your personal score is low, chances are good employers, landlords, clients and friends are finding things that look bad for your image.

In such cases, your online presence is likely hurting relationships, destroying opportunities and making it harder to realize your full potential.

Who Is Searching For You Online?

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People from all walks of life search for your personal brand online every day. These include:

  • Hiring Managers – More than 70% of hiring managers screen your social media presence during the hiring process.
  • Employers – 4 out of 10 employers monitor you on social media at some point in your tenure.
  • Job Prospects – Nearly 60% of job seekers research your business online before that first interview.
  • Customers – 86% of prospects comb through local business reviews before visiting your company.
  • College Admissions – Many colleges will now deny or rescind admission due to inappropriate digital content
  • First Dates – Almost 40% perform online research before their first encounter.
  • Friends and Relatives – A recent survey found 42% have changed their opinion of a friend or colleague due to negative online info.

Who Creates My Reputation Score?

Numerous companies offer to check your personal reputation score based on the quality and size of your digital presence.

Each site uses its own criteria and reputation score scale to measure your online reputation. They use their findings to create a value representing your online image.

One of the more notable sites to do this is MyLife. MyLife collects various elements of your presence and calculates your MyLife Reputation Score on a 1-to-5 scale (1 means poor, 5 is great).

What Is My Personal Reputation Score Based On?

Sites like MyLife base your personal Google reputation score on any number of online assets and criteria.
But, while companies each have a unique way to calculate your score, most use a variety of data. These data points often include mentions of your name, their quality, each item’s search ranking and the level of engagement.

A complete personal online reputation management analysis digs deep to identify all mentions of your name in search results. It then evaluates those listings carefully to learn how much each result impacts your online footprint. This includes where and how often searchers interact with each of these pages.

With each item identified and analyzed, your customized internet reputation analysis produces a net reputation score. This score indicates the overall quality of your online image.
Your personal reputation score provides a brief but powerful glimpse into how you’re perceived online.

What Is a Good MyLife Reputation Score?

good and bad reputation score

A good reputation score varies depending on who analyzes your online reputation. For example, while 4.3 may be a good score on MyLife.com, 600 might be a great score on another reputation services site.
But no matter where it comes from, a good score typically shows a clean, consistent presence on Google’s first page. Positive SERP rankings help highlight your best qualities whenever a friend, boss or coworker searches your name online.

 

What Is a Bad Reputation Score?

good and bad reputation score

Much like their “good” counterparts, a bad reputation score can vary widely depending on the scoring service.
While 1 and 2 numbered scores may point to a poor reputation score on sites like MyLife, scores in the 0-100 or 0-30 ranges can indicate poor performance on others.
Overall, a bad score likely indicates the presence of one or more negative items in Google search. These often include negative comments and articles damaging your reputation and dominating your search engine presence.
But whatever it is, that one negative item is often all it takes to hurt opportunity and drag your personal reputation score through the mud.

What Is The Impact Of a Low Reputation Score?

A low reputation score impacts your personal reputation based on what was used to get the result. Factors that generally pull your score down include the presence of negative articles, comments, images and reviews, where each ranks in Google and how often searchers interact with each negative link. The worse these items are, the lower your score will be.

While the impact varies based on your brand, things like bad reviews, news articles, and unflattering images tend to hurt your score and reputation the most.

Sometimes, a polite removal request is all it takes to delete an unwanted comment, article or blog from the web.
But removing items like negative reviews and news articles is often extremely difficult. This is because most sites have strict procedures for removing such content.

And when it comes to this, a custom personal online reputation management campaign may be your best option.
Ongoing monitoring of your online presence is essential for effective ORM. It’s also essential for ensuring your internet reputation score moves in the right direction.

The decline of negative links from Google search, combined with the rise of positive items, is a good sign your reputation score is improving.

Reputation Score Scan

What Is My Reputation Score?

A low reputation score impacts your personal reputation based on what was used to get the result. Factors that generally pull your reputation score down include the presence of negative articles, comments, images, and reviews, where each ranks in Google, and how often searchers interact with each negative link. The worse these items are, the lower your score will be.

While the impact varies based on your brand, things like bad reviews, news articles, and unflattering images tend to hurt your score and reputation the most.

Sometimes, a polite removal request is all it takes to delete an unwanted comment, article or blog from the web.
But removing items like negative reviews and news articles is often extremely difficult. This is because most sites have strict procedures for removing such content.

And when it comes to this, a custom personal online reputation management campaign may be your best option.
Ongoing monitoring of your online presence is essential for effective ORM. It’s also essential for ensuring your internet reputation score moves in the right direction.

The decline of negative links from Google search, combined with the rise of positive items, is a good sign your reputation score is improving.

What Is My Reputation Score?

Your personal online reputation score is calculated based on the quality of your Google search results. Because so few Googlers go beyond the first page, it’s your first 10 listings that factor most into your personal score.
If you want to know what your reputation score will be, start by searching for yourself.

Then, make a note of each listing related to your personal online brand image and business listings on the first 2-3 pages. Also, note that second-page results may someday move up and reach page one.

Determine how these results reflect on your name (positive, negative, and neutral) and how high each rank in search.
Higher visibility usually means a bigger impact on your personal reputation score.

A brief personal analysis will help set your expectations. It will also alert you of potential problems and show how much you may need personal online reputation management.

Why Is My Reputation Score So Low?

If you checked your personal reputation score and found it could use a boost, your online reputation score may be suffering because of:

  • Poor social management. Whether you share a questionable video or let a comment thread get away from you, a poorly managed social presence can quickly become your worst digital nightmare.
  • Bad online reviews. If you’re a small business owner or local professional, a bad review can leave a lasting stain on your legacy and bottom line.
  • Unflattering court records. A past mistake or court case could be throwing your personal reputation score behind bars.
  • Bad news. Even just one negative news item or blog can create a lifetime of bad press for your search engine presence.
  • Inconsistent profiles. Inconsistent information may be innocent enough, but it can do real damage to your personal brand and reputation score.
  •  Ways to Monitor Your Online Reputation

7 Ways to Monitor Your Online ReputationReputation is a keystone element of a business’s success and survival. The tricky part about reputation is that it is not just the result of what you do and say about your business. It is equally influenced by what others do and say. This gets especially tricky when it comes to your reputation online.

The automation, sharing, and real-time features of the web today have granted people unprecedented opportunities to impact even the strongest of business reputations—positively or negatively. As such, it is more important than ever to monitor and protect your online reputation. There are many online channels to stay on top of and many ways to monitor them, but here are eight to start with.

1. Monitor Review Sites

One of the most obvious ways to monitor your online reputation is to check review sites such as Yelp. Many online directories allow anyone to add a listing, so even if you didn’t list your business, it may still be on there, collecting reviews. Be sure to claim your listings wherever possible, and monitor these sites frequently. If you do in fact see a negative review, don’t panic! As long as you know how to respond properly, you’ll be okay.

2. Setup Google Alerts

Another way to monitor your online reputation is through Google Alerts. Google will notify you whenever new content is published online containing keywords that you choose. You might set up alerts for your name, your business’s name, common misspellings of your business name. With Google Alerts, you can stay on top of what’s being said about your business, so you can catch and resolve negative reviews and acknowledge and engage back with positive mentions. You might even create an alert for your competitors’ names, to keep tabs on their activity and what others are saying about them.

3. Monitor Your Social Media Accounts

Checking your social media accounts is a must for monitoring your online reputation. Even if you can’t post every day, you should still check your accounts every day to keep up with engagement. Just like with online reviews, it’s important to respond to both the positive and negative comments and mentions of your business. You can also set up email or mobile notifications so that you can be aware of posts as they are published.

4. Check Other Social Media Accounts

Keep in mind that you should not just monitor your profiles and posts. Stay on top of others’ mentions of your handles and uses of your custom hashtags as well. This can ensure that your audience is using them often and appropriately, and also that your hashtag isn’t overlapping with someone else’s.

5. Monitor Your Blog

Enabling and engaging with comments on your business blog is a great way to learn more about your audience and get new post ideas. However, this puts you at risk for negative and spam comments as well.

Spam comments—whether positive or negative—will shed your business in a negative light. Canned comments like these will detract from the genuineness of your blog. Even comments that are gibberish and obviously spam can indicate to your visitors that you don’t check your blog often, which might discourage non-spammers from posting comments.

6. Verify Your Partners

Partnering with other businesses is a great way to increase exposure, cross-promote, and cut costs. However you may want to do a quick check on the online reputation of your partner-to-be before engaging with them.

If you do find negative mentions of this business, this doesn’t necessarily mean you have to trust those mentions or find a new partner—although you may choose to. The point is to be aware of and prepared for any potential consequences of partnering with a business with a questionable online reputation.

If you are just building your reputation or repairing from a setback, it may be best not to associate yourself with other businesses who may be going through the same thing.

7. Ask Your Customers

Your current customers and social media followers can also help you to monitor your online reputation. Don’t be afraid to use surveys or polls to get a sense of how users are experiencing your website and other online channels of engagement. Just be sure to keep your surveys short and convenient, and not too frequent.

8. Use Perch by ThriveHive

This free app allows you to identify and keep tabs on your competitors. In addition to monitoring your own social media performance, stay up to date on what the competition is doing so you can refine your positioning. Download it free for iOS and Android.

With greater than ever speed and accessibility, your online reputation can take on a life of its own. Start with these eight strategies so that you can take control of how your business gets represented online.

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