Digital marketing agency services are is an essential part of growing your business in the digital age, yet hiring an in-house team can cost over $800,000 a year.
Few businesses can afford the salary cost, never mind the risks associated with hiring unproven individuals to take care of this vital task. Fortunately, there are many excellent agencies that will do all the work for you at a fraction of the cost.
When you hire one of these firms, you’re gaining all the benefits of their experience and getting access to a host of services tailor-made to suit your business goals.
These are some of the digital marketing services that will help your business grow in these fast-paced modern times.
What Services Do Digital Marketing Agencies Offer?
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Website Strategy
- Social Media Marketing
- Email Outreach
- Content Generation and Optimization
- Quality Link Building
- Affiliate Marketing
- Integrated Online Marketing Strategies
Digital Marketing Services List
1. Search Engine Optimization
SEO is always at the top of any digital marketing agency services list. That’s because it affects all your online marketing strategies. SEO is vital to ensure your website shows up in online searches. Without effective SEO, prospective customers may never get to see any of your digital marketing efforts.
That’s because search engines have the power to choose which websites appear when people conduct online searches. They decide this based on complex algorithms that weigh up numerous criteria to determine if your website is what the searcher is looking for.
In simple terms, SEO means optimizing all your online content so that’s it’s easily discoverable by these search engines. For example, if you’re selling socks, you want the search engines to present your website first when people type ‘’socks’’ into their search bar.
It makes sense that thousands of websites would have a term like ‘socks’ associated with them. That’s why it’s important to use the services of a digital marketing agency to help you stand out amongst the competition.
These SEO experts are up to date with all the latest criteria that will put your website in front of the right customers. They know how to optimize all your content with related keywords, backlinks, internal links, and local optimization tactics. Here you can find out the best SEO agencies in Los Angeles.
The services provided by a digital marketing agency can fine-tune every aspect of your website to win favor with the search engines.
2. Search Engine Marketing
While SEM and SEO both rely on keywords that’s where the similarity ends. SEM strategies involve paying a search engine to place your website in front of customers. It’s closely related to pay-per-click advertising.
With SEM, you choose keywords associated with your products and services and them craft advertisements around them. These are the familiar type of advertisements you’ll see when you conduct a search query online.
To get your ads placed in these prime spots you need to bid on your chosen keywords. Every time someone enters a search query the search engine decides which ads to show them. They do this by means of a complex formula related to how much you bid for a keyword and the quality score of your ad.
With Google Ads, you pay for your bid each time Google displays your ad. In pay per click advertising, you only pay when someone clicks on your ad.
You can set a maximum amount per campaign or per keyword.
It’s easy to see that you’ll need expert help figuring out how to choose keywords, how to create quality ads, and how much to bid. Getting on board with a digital marketing agency is the best way to ensure success with SEM.
A well-planned SEM campaign can net rewards in a few days.
3. Website Strategy
Your website is your business’s online shop window. As such, it’s the most important part of your online marketing efforts. There are so many things about your website that can damage your SEO and credibility online.
H1 tags, images, load speed, and functional links are just a few of the things that add value to your site. A good digital agency will go through your website carefully and ensure that every aspect of it is working to your benefit. Key Medium recently increased a client’s website traffic by 28% simply by improving their website.
One of the most important aims of any website is to enhance sales. A digital marketing agency can help ensure that customers are seamlessly guided toward buying your goods and services.
4. Social Media Marketing Services
To succeed at social media you need a thorough knowledge of each platform you’re using. Different social media networks appeal to different audiences, so you can reach out to the exact clientele to suit your business aims.
There are about 3 billion social media users worldwide, that’s a huge audience for your goods and services. Social media marketing involves increasing awareness of your brand by sharing content with and engaging with this audience.
A social media marketing agency will help you create suitable content that appeals to the demographic you want to target. They’ll also help you set up targeting Facebook ads to present your company to a specific demographic
They’ll also do an in-depth analysis of your current social media standing, devise compelling social media campaigns to attract sales, and monitor social media comments about your business. You can discover the best social media agencies in London and many other cities on Digital Agency Network.
5. Email Outreach
Email outreach is one of the oldest digital marketing strategies but it’s still one of the best ways to generate leads.
Managing an email contact list, email personalization, and targeted product offers is an essential part of email marketing. It’s also time-consuming and complicated.
A digital marketing agency has the skill to handle all of these aspects easily. They will help grow your email list, come up with engaging campaigns that drive conversions, and set up effective mailing campaigns.
What Are the Major Digital Marketing Services?
“Digital Marketing” is an umbrella term that covers a wide range of online marketing strategies, services, and tools. While businesses can get uber-specific about their online marketing campaigns and the methods they use, it’s worth knowing the “big ones” to get a good idea of where to start.
These major digital marketing services have been used by countless businesses to drive traffic, generate leads, and attract new customers. So whether you invest in one, another, or all of them, they’re a great way to grow your business over time.
Here are the top digital marketing services to consider if you’re looking to scale your business to new heights.
Social Media Marketing
It’s estimated that over 2.9 billion people use social media worldwide, and that number is likely to continue to climb. While most business owners are familiar with the major social media marketing (SMM) platforms (Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.), not every business is doing social media marketing right.
That’s why SMM is a major category of digital marketing, as most businesses need help establishing a data-driven, effective social media strategy. It’s not enough to just post random content and hope for the best; businesses need to take a strategic approach.
SMM agencies offer a slew of social media marketing and management services to help businesses reach the right audience, post engaging content, drive traffic, and generate sales.
With these services, businesses can expect a higher return on their social campaigns and generate a more dedicated fan base to boot.
Search Engine Optimization (SEO)
Google is the largest search engine and is responsible for driving massive amounts of traffic to business websites across the web. With so many users searching for products, services, information, and brands, most businesses can’t afford to sleep on SEO.
SEO involves optimizing your website and online profiles to rank higher in the search results so you can get noticed by potential customers. National, international, and local businesses alike can benefit from SEO services.
In working with an SEO agency, you can optimize your website to rank for the key terms your audience uses to find brands like yours. Your chosen SEO team will make sure your site is technically sound, is optimized for mobile search, hosts high-quality content, and makes it easy for customers to buy.
Website Design & Development
At the foundation of any great digital marketing strategy is a solid, professional business website. That’s why most digital marketing services start with web design and development to make your site look top-notch.
Beyond looks, your site needs to be functional, user-friendly, and optimized for mobile devices. A trusted web design company will help build a site to your specifications while ensuring your website actively works to attract new customers your way.
A great, professional-looking website consists of:
- A user-friendly interface and layout
- An attractive design that represents your brand
- A layout that is accessible from desktop and mobile devices
- Great content that’s engaging and easy to read
- Eye-catching pictures and media
- Technical and on-page optimization to attract traffic
Pay Per Click (PPC) Advertising
When most people picture “ads” they might imagine newspaper ads, magazine ads, or television ads. But did you know that many businesses have nixed traditional ads in exchange for online PPC ads?
Some examples of PPC advertising platforms include Google Ads, Facebook Ads, or Instagram Ads, which work to drive traffic and leads at a determined cost per click (CPC). As the acronym implies, with PPC ads, you pay a cost for each user that clicks on your ad.
This digital marketing service helps businesses generate leads faster because they don’t have to wait on the organic reach of SEO or social media. You can drive traffic and leads right away, even for a small marketing spend, and gradually scale up over time.
PPC takes some finesse to get right, so be sure to work with a trusted PPC specialist to make sure you are targeting the right audience, configuring your ads properly, and generating the best results for the lowest cost possible.
Email has been around for quite some time but the area of email marketing has certainly changed. Today, businesses can get laser-focused with their targeting, grow their lists by the thousands, and generate tons of new leads from their list, month after month.
The key is to understand your subscribers to a T so you can market the right kind of content in your emails. You also want to segment your list appropriately and follow up with offers your list will be itching to buy.
This is a major category of digital marketing because there is a lot of money to be made in having a strong email list. That’s why we recommend that businesses hire professional email copywriters and strategists so they can get the very best results possible in terms of email opens, clicks, traffic, and sales.
Content marketing is another broad category that encompasses any type of marketing that involves promoting content to users. This typically covers blogging as a means of driving traffic and video marketing to drive views.
A robust content marketing strategy can help your brand reach more potential customers across a wide range of platforms without having to produce a ton of content. You can create new content, market that content to a variety of channels, and reap the benefits.
For example, a single piece of content can help you generate organic traffic (through SEO), clicks (through email), backlinks (again, through SEO), and engagement (on social media). The right content marketing agency will assist you in drumming up the most visibility for your brand, without having to be a content-creating machine.
Take a Major Step in Your Online Marketing
Sometimes it’s helpful to get back to basics and understand the foundation of digital marketing. In essence, digital marketing is all about getting your business noticed online, and there are tons of methods for making this happen.
In this guide, we covered the major digital marketing services you can use to grow your business, but these are just the beginning. We recommend working with a dedicated digital marketing team to lay out a strategy tailored to your business, which might involve one, a couple, or all of these services.
Want to take a major step when it comes to your company’s online reach? Get a custom quote for digital marketing services.