Top 10 Social Media Management Tools

Top 10 Social Media Management Tools For 2022

The social media landscape of businesses has evolved rapidly with more people using social media on daily basis. In fact, 57.6% of the world’s population uses social media and the average daily usage is 2 hours and 27 minutes (October 2021).

Businesses are aggressively shifting focus primarily on their social media strategies to get their products and services seen as much as possible.

Companies have to narrow down what they need to increase their social media ROI and maeasure their marketing efforts. They are looking for monitoring and listening, analyzing and enagaging tools accross all social media networks. Companies must rely on social media management tools which can help their bottom line.

This is why we decided to rank and compare the top 10 social media management tools which will help connect and manage all the social media networks in one platform.

Social media marketers need to stay on top of marketing trends , growing brands, promoting blog posts, streamlining workflows, and curating content on the fly with the ability to collaborate with their teams.

In addition, social media managers need to create marketing campaigns that perform with automated social media content, and track their social media analytics in a way that helps them pivot where needed.

Marketing agencies are managing many brands and need to centralize processes and automate tasks and increase productivity. Being able to collaborate with teams and clients is a key.

Reputation management or reputation monitoring is also becoming one of the most important aspects of the online business environment. Web listening is a feature that companies will start to expect from social media tools.

Social listening is a standard across many platforms, but web listening takes a bit more investment if you want to accomplish this under one roof.

So how do you know which is the best social media management tool for your business, whether you are a professional entrepreneur, a social media manager, a small or a medium size business, a marketing agency, or an enterprise?

Not to mention, there is a lot of noise in the social media scheduler space. Most social media management tools are offering a comparable set of features, but how comprehensive are they?

While the list of standout features may go on and on, we bucket the main categories into:

  • Publishing and Scheduling: Can you visualize your monthly calendar, automate posting, or customize across channels in the same screen? Are multiple social profiles included? Do you have unlimited scheduling?
  • Unified Social Inbox: Can you engage with your audience in real time across all social media channels?
  • Integrated RSS Feeds: Would you benefit from being able to publish your blogs or industry blogs automatically to your social media profiles?
  • Social Monitoring: Can you monitor your brand’s reputation and listen to your audience by monitoring keywords and competitors? Can you measure sentiment?
  • Competitor Analysis: Can you track and compare your competitive advantage with social media analytics and reporting?
  • Campaign Tracking: Are you tracking your ads, posts, and website to optimize and pivot your marketing strategy? Can you target audiences?
  • Custom Reporting: Do you need to build custom reports for your clients social media accounts?

 

Luckily for our readers, we’ve done the research and compiled the top 10 of the social media management tools that are integrated with the must have social media channels . We have created a scoring system for each of the notable features listed below in this comparison graphic. Compare at a glance and see how these standout companies marry with your needs and wants as you seek to partner with a social platform in the future. We recommend signing up for a LIVE demo of these solutions where possible and accepting the FREE trial if offered. Take note of any paywalls that may exist with hidden costs.

1. eclincher

Platforms: Facebook, Facebook Messenger, Instagram, Instagram Stories, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, TikTok

G2 Ranking: 4.7 out of 5

eclincher homepage screenshot

eclincher might just be the best kept secret in social media due to their grassroots ‘word of mouth’ content marketingefforts. eclincher, as brand advocates tote, has been reviewed as “the swiss-army knife of social media”.

Why eclincher?

They are pushing out more value and functionality to businesses, marketing agencies and larger teams, than their competitors.

You might expect customer service to be a standard. But, in the SaaS world, eclincher’s support team really takes the clients’ expectation of service seriously. They offer 24/7 live chat support, 1 on 1 demos or meetings and listen to their customer’s feedback. Their customer support is consistently and notably awarded best in class from sites like G2CrowdCapterraGetApp and the like.

You’ll capture some serious social media ROI using eclincher’s social media management tool. Centered around marketing automations, eclincher helps marketers and social media managers to save time using a single dashboard. This digital marketing platform automates tasks such as bulk scheduling, publishing from smart queues and RSS feeds, collecting and responding to all social media interactions in one inbox, automated and custom analytics reports, and team collaboration workflows. In addition, you can find a comprehensive content scheduler and publisher, drag and drop visual calendar, campaign tracking, competitor analysis, and omnichannel customized social media post editing.

This top rated powerful social media management tool, or a platform, has everything you need to execute your social media marketing strategy.

If Instagram scheduling is top of mind you’ll love the Insta Link in bio traffic driver, custom Instagram grid planning, and being able to schedule Instagram posts, stories and carousels.

The eclincher’s inbox or a social media CRM is desinged so you never miss an interaction, a message, a comment or a review. All interactions are automatically collected in one inbox. Once you reply, you can complete the item and “clean” your inbox.

In addition, eclincher helps you discover relevant content and eassily curate and publish articles to your social mediaprofiles.

Also included are keywords and hashtags monitoring, social media analytics, Google Analytics integration, URL shorteners, campaign tracking and more.

This social marketing tool really has it all to keep campaigns innovative and organized catering to multiple social mediaaccount(s).

Other integrations to mention are: Yelp, Canva , wave.video , Zendesk , Bitly , Feedly , UnsplashSlack is coming in 2022 and TikTok for Business was already integrated in 2021.

Remarkably, two of the most amazing benefits of working with eclincher is their agile team atmosphere and their ability to be nimble with the ongoing addition to features benefiting new and current clients without additional cost pushed onto users.

The real value of eclincher evolves when you need to scale. If you have many brands to manage or a lot of franchise locations, that cost adds up in thousands.

Comparing against some of the social media marketing giants like Hubspot, Sprout Social, or Sprinklr, eclincher is the best choice for scaling large accounts with multiple locations or brands.

If a feature doesn’t exist, suggest it with their 24/7 live chat and if it is scalable and beneficial for companies like yours, they will implement that suggestion. How cool is that?

They have recently updated their User Interface in January 2022 and users are loving it! There are a lot of features to choose from, so make sure to get a live FREE personal demo.

Plans are scalable and customizable with add-ons such as Users and Profiles. The platfrom supports large accounts with hundreds of profiles and users for large companies.

Currently they offer a 14-day FREE trial with no credit card required.

Pricing starts at $59/month (1 user) – $219/month (6 users).

RELATED : Why eclincher is Perfect For Agencies

2. Falcon.io

Platforms: Facebook, Facebook Messenger, Instagram, Twitter, LinkedIn, YouTube

G2 Ranking: 4.1 out of 5

Falcon

Falcon.io. is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing content, measuring, and customer data management.

They pride themselves in being versatile for any type of marketer whether it’s for a solopreneur or a digital agency. Toting Auto-Queue posting and visual planning, their tool can be used for monthly planning across different social channels.

They have a Social Inbox feature in addition to social monitoring and listening. They do not have an Influencer Search feature, yet they are a fully encompassed tool that is likely to serve business of any size.

Falcon.io provides users with a content calendar that allows them to plan, create and schedule content in collaboration with marketing teams.

It also facilitates the creation of pages using the campaign builder that consists of pre-designed templates providing APIs that deliver metrics on social data, audience and content, for integration with existing client CRM, CMS and analytics systems.

This social media management software offers support through online guides, tutorials and via email and a ticket submission portal 24/5 on business days and custom hours on weekends.

Pricing starts at $129 per user/month and increases based on custom features.

3. Sprout Social – Rate: 4.3 out of 5 via G2

Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, & Pinterest

G2 Ranking: 4.1 out of 5

Sprout Social has positioned their scalable platform to large organizations and teams known favorably for monitoring, scheduling posts, analytics, and team management with approval workflows. Those interested in employee advocacy will also enjoy this social media management tool.

This simple yet powerful platform is user friendly and offers all of the basics that you’d expect in addition to any customized features upon requests. One such feature is the individual statistics for each post.

Sprout offers post approvals and administering permission settings, which caters to digital agencies in addition to medium sized businesses.

There is a social inbox tool that is great for communicating and engaging with your audience, in addition to a social monitoring and keyword search feature. Unfortunately, it does not have the Auto Post with queues feature or an influencer search feature.

Pricing starts at $99 per user/month – $279 per user/month and increases based on custom features.

4. Hootsuite

Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, & Pinterest)

G2 Ranking: 4.1 out of 5

Hootsuite

Hootsuite was first on the social media marketing scene and has been around since 2008. Hootsuite is the most blogged about social media platform out there and you will find they exist on most listicles.

They are well known for content curation, organization, scheduling, monitoring, and RSS integration and have a notable reputation. We feel a lot of teams large and small start with Hootsuite and then scale to other services that might meet their needs better.

But, what we can genuinely appreciate is the sheer size of Hootsuite, their marketing prowess, their educational Hootsuite Academy that helps you learn social media marketing and allows you to pay for certifications to arm you with the skills you need to be successful.

Hootsuite social media management tool allows for bulk scheduling, meaning you can upload several posts at once in addition to client management support. They do not have an Auto Post feature, social inbox or influencer search.

However, it is highly well-known for being a fully integrated tool that has a great social listening feature. They also offer a 30 day trial.

Pricing starts at $49/month – $739/month, billed annually.

Free Social Media Management Tools to Make Your Life Easier

1. Later

Instagram is one of the most popular social networks, with over 1 billion users active on the platform each month. Later started as an app dedicated to Instagram as a scheduling tool, but since its inception, they’ve added support for other social networks and are continuously adding new features. The app has a strong focus on visual content. Whether you want to schedule in-feed image or video posts, stories, or carousel posts — Later supports all of these options. Later has a free plan available that you can use forever, but you get features such as analytics, saved captions, scheduled stories, and more for paid plans. Their paid plans start at $9/month.

A screenshot of the later dashboard

2. TweetDeck

Those who rely on Twitter to get their message across will find much to like about TweetDeck. TweetDeck is a free application that enables you to manage multiple (unlimited) Twitter accounts from a unified interface. You can create your own customizable social media dashboard that allows you to send and receive tweets and manage and monitor your Twitter profiles. You can use TweetDeck as a web app, Chrome app, or desktop app. TweetDeck can be set to post scheduled tweets, build Tweet lists, and more. And the extra special part is that it’s always free.

A screenshot of the TweetDeck dashboard

3. Canva

Social media is increasingly becoming more and more visual. Canva is an excellent tool for anyone managing social media accounts to use. You can create designer-level marketing assets using any of the thousands of ready-made designs they have available to you. Now, you can even connect your social channels and publish or schedule directly from Canva. They have a free version available, which gives you decent access to great pre-made templates. The pro plan gives you access to all of the templates for only $12.95/month.

a screenshot of the hootsuite dashboard

5. Buffer

Buffer is also one of the best apps for managing your social media presence and scheduling your posts. The app also comes with analytics tools that enable you to track your audience’s activity and figure out when it is the best time to post in the future. We especially love its Chrome extension, which integrates itself seamlessly and never gets in the way, yet it is always there when you need it. It is a more straightforward and more effective way of managing your social media, and you are never more than a few clicks away from setting up anything you want. Buffer supports over 7 different platforms – you can add up to 4 on the free plan.

 

a screenshot of the Buffer dashboard

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