Best Reputation Management Software
  • BrightLocal
  • Grade.Us
  • Sprout Social
  • LocalClarity
  • NiceJob
  • Birdeye
  • Compare Providers
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  • Methodology



BrightLocal helps you build your online reputation using its robust review tracking, Google My Business (GMB) management, and search engine optimization (SEO) tools.


  • 14-day free trial, no credit card required
  • Affordable plans
  • Many local SEO tools

  • No mobile application
  • Some web functions are slow to respond
  • Limited native integrations

Used by big brands like Ikea and Roto-Rooter, BrightLocal is a customer review management solution with reputation management tools and social media integrations. Its low-priced monthly plans and powerful features make BrightLocal the clear winner for the best overall reputation management software.

Although BrightLocal doesn’t offer a mobile app, the cloud-based software is easy to use in a browser on your desktop or tablet. It’s perfect for companies to manage GMB listings, showcase reviews on a website, and take advantage of local SEO. Top features include:

  • Find, update, and track citations that show a business’s name, address, and phone number (NAP)
  • Track reviews on more than 80 sites such as Yelp and Trustpilot
  • Generate reviews to over 200 review sites covering more than 40 industries
  • Use a website widget to highlight reviews across various sites
  • Easily answer Google and Meta reviews with a one-click response function
  • Perform GMB and local SEO audits while creating search ranking reports

BrightLocal integrates with Google Analytics, Meta, and Twitter so you can see data from your browser dashboard.

Choose from four BrightLocal plans with month-to-month payments or get two months free when you pay annually. Higher-tier configurations increase limits for reports, keywords, and audits. Packages consist of:

  • Single Business: $29 per month, up to three locations for SEO and reputation tools
  • Multi Business: $49 per month, up to six locations for application programming interface (API) access and white label functions
  • SEO Pro: $79 per month, up to 100 locations for competitor and Google mobile tracking
  • Just Reviews: $8 per month per location for reputation management and white label tools

Explore articles and videos to learn how to use BrightLocal or access customer service 24/7 via phone, email, live chat, and help tickets.


Built with digital marketing agencies in mind, delivers an end-to-end review solution, allowing you to efficiently manage and respond to online reviews.


  • 14-day free trial, no credit card needed
  • Robust white label options
  • Customizable widgets

  • No mobile application
  • No social media monitoring
  • Limited integrations

Created in 2013, joined the Traject company in 2020 as part of its full line of marketing tools.2 is online review management and marketing software that lets you oversee the entire process of collecting and replying to reviews from one easy-to-use dashboard, making it the perfect choice for response management.

The web-based software works well on any browser. It provides white label functions to easily create branded reports, widgets, and whitepapers. Other ORM features consist of:

  • Monitor, respond, and generate reviews on over 165 review sites
  • Request reviews via email, text, and direct mail campaigns
  • Automatically manage business listings
  • Access and monitor unlimited review sites
  • Get 100 email review requests per seat
  • Add review widgets, quick response (QR) codes, and buttons to your website
  • Create custom review funnel landing pages
  • Respond directly to Meta and Google reviews from the dashboard
  • Ability to schedule recurring reports
  • Find leads using the Local Client Finder tool

You can use the API for integrations on the Agency or Partner plans to connect with Salesforce, Mailchimp, QuickBooks, Meta, Twitter, GMB, and more. You may also integrate with other tools for an extra fee, ranging from $10 to $20 per integration per seat per month, depending on your plan. offers four plans with a per-seat cost. Paying annually can save you 10%. Additionally, you can add white label premium to Professional or Agency packages for $440 yearly. Packages include:

  • Solo: $110 per month for one seats and basic white label tools; 200 text messages cost an extra $10 per month
  • Professional: $180 per month for three seats and basic white label tools; 200 text messages cost an extra $10 per month
  • Agency: $400 per month for 10 seats for 200 text messages, premium white label tools, and integrations
  • Partner: $2,500 per month for 100 seats for everything in the Agency package and a single sign-on (SSO) function

You can explore webinars or a knowledge base to get answers to your questions or contact customer service via email.


Sprout Social

Use an all-in-one social inbox to read and respond to mentions across your social channels while automating your social media marketing.


  • 30-day free trial, no credit card required
  • Simple user interface
  • Android and iOS mobile apps

  • Mobile app has less functionality than the browser version
  • Not all social media integrations work smoothly for posting from the dashboard
  • Some automation tools only available on higher-tier packages

Since 2010 Sprout Social has provided a social media management platform used across industries by companies like Trello and schools such as Dartmouth College.3 Its comprehensive social listening tools, integrations, and intuitive dashboard make Sprout Social best for social media monitoring.

You can use Sprout Social in any browser or on Android and iOS devices. The mobile app is easy to use and receives 4 stars on Apple Store and 3 stars on Google Play. All plans include excellent features such as:

  • Quickly create your editorial calendar using the bulk social media scheduling tool
  • Read and respond to messages from Meta, Twitter, Instagram, and LinkedIn
  • The customer relationship management (CRM) tool adds conversation histories and internal notes
  • Manage reviews on Meta, GMB, and TripAdvisor
  • Develop automated inbox rules to manage inbound messages
  • Build and deploy chatbots on Meta and Twitter
  • Respond using suggested replies for Twitter messages
  • Track and analyze conversations, hashtags, and topics

Sprout Social provides many integrations with GMB, Pinterest, Reddit, TripAdvisor, Salesforce, Google Analytics, and Zendesk.

No contracts are required for Sprout Social plans, and the company works with you if you want to add premium analytics, listening, or advocacy tools. The Sprout Social plans include:

  • Standard: $99 per user per month for up to five social profiles for review management, CRM tools, and social scheduling
  • Professional: $149 per user per month for up to 10 social profiles to add helpdesk capabilities, competitive reports, and custom workflows
  • Advanced: $249 per user per month for 10 social profiles plus a digital asset library, automated link tracking, and chatbots

Along with a vast knowledge base, you can contact Sprout Social via phone, email, help tickets, or social platforms like Twitter, Meta, Instagram, YouTube, and LinkedIn.