Reputation Management Costs

How Much Does Online Reputation Management Cost?

Online reputation management (ORM) utilizes an array of strategies to monitor and strengthen your online presence so you and your business can attract more customers and quality employees. ORM also can suppress negative content so that you put your best digital footprint forward in internet search results. While some ORM tactics can be done yourself (for free), professional online reputation management comes at a cost – and costs vary widely.

The factors which influence the cost of online reputation management include:

  • Which (and how many) services are included in your ORM package,
  • The size of your business and your industry,
  • The scope of work required,
  • The reputation and domain authority of your competitors,
  • Whether you need negative content removed, and
  • The number of negative reviews your business currently has.

At Minc Law, we help individuals and businesses track, strengthen, and restore their online reputations through a variety of complementary reputation management and monitoring services. We offer digital risk protection services to monitor and identify online threats. We have also removed over 50,000 pieces of negative and unwanted content to help our clients protect their online reputations.

In this article, we will explain how online reputation management works and why it is important for businesses and individuals alike. Then we will dive into the costs associated with ORM services and how those costs may vary.

How an Online Reputation Management Service Works

Online reputation management, or ORM, is a method of monitoring and improving how your business (or personal brand) is viewed online. ORM services analyze what appears in your search results to ensure your online reputation matches the image you wish to convey. This includes the results that appear after searching for your name, as well as:

  • Images,
  • Videos,
  • Reviews, and
  • Social media mentions.

Once you determine what information is out there, you can also craft a strategy for improving and maintaining your online image.

Why is Online Reputation Management Important?

When you are thinking of buying a product, do you read online reviews first? Before dining out, do you look up the restaurant online to see their menu, hours, or Yelp reviews? For most of us, the answer is yes to both.

In today’s world, we do not just shop online, we review a business’s online presence before we decide to buy their product or work with them. We even look up our colleagues, potential dates, job applicants, and acquaintances online. And there are good reasons for doing so. The importance of online reviews has become far more powerful than word of mouth in today’s digital landscape.

A person or business’s online presence can tell us a lot – and help us make an informed decision about whether we want to work with them, hire them, date them, or buy their products. Often, we judge others on what appears in their first few search results.

When I look up a restaurant, if I see an article about health code violations on Google’s first page, I am bound to find a cleaner alternative. Chances are, I will not even click on the article, the headline alone will be enough to scare me away from the restaurant. Likewise, a business that has no online presence at all often throws up red flags. The absence of an online presence makes me wonder if they have been in business long or if they are legit.

For better or worse, I am not the only person that thinks this way. Around 97% of consumers research products and services online  and 94% avoided a business after reading a single negative review. 

Even if you do not have a business, there is still a good chance people are searching for you online. Employers, friends, potential dates, and colleagues frequently conduct online searches on others. In fact, 77% of people say they have researched a potential date,  and 98% of employers conduct online research on job applicants. 

In a nutshell, your online reputation matters. A lot.

What is a Reputation Management Plan?

One way to exert control over your online presence is with a reputation management plan. A reputation management plan combines marketing, public relations, and search engine optimization (SEO) strategies to protect and defend your online image.

These plans are both proactive and reactive – meaning they can help shape your online reputation and respond to potential threats. For instance, a plan might bolster your reputation by seeking customer feedback. If you have ever purchased anything online, there is a good chance you received a follow-up email asking for a review. This is one simple way businesses attempt to influence their online image – requesting feedback. They may also ask you to follow them on social media or offer discounts for referring friends. Each of these tactics evidence a reputation management plan in action.

Reputation management plans also involve continuous monitoring of what is posted online. If, for example, a customer posts a negative review about a business, an alert is received. This way the business can respond and potentially resolve the issue before the reputational damage gets out of hand. If the problem cannot be resolved, or damage control is necessary, a solid reputation management plan might involve suppression.

Suppressing negative search results is just a process of creating so much positive content that the negative content does not appear on the first page of results. More often than not, moving negative search results off of the first page effectively hides them from the general public. Very few people read past the first two search results (roughly 25%), let alone venture to the second page of Google results (only 7% view the second page). 

Reputation management plans use a variety of proven tactics to bolster and protect one’s online image.

Online Reputation Management Cost & Pricing Explained

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