The 5 Best Reputation Management Companies of 2021
They found that businesses with more than 82 total reviews earn 54 percent more money. It isn’t just about getting reviews either. Businesses achieved moderate to large jumps in revenue from the simplest tasks. Claim your profile on at least four review sites? You earn 58 percent more revenue. Businesses that reply to their reviews 25 percent of the time earn 35 percent more revenue.
Here’s the problem many businesses run into.
They don’t know what they’re doing. Most know how to ask customers for reviews, but they’re unsure how to handle the other important parts of reputation management.
This is why it’s important to get help.
If you have the right reputation management company, you’ll have the help you need to improve your company’s online reputation.
The 5 Top Reputation Management Companies in The World
Here’s a shortlist of some of the best reputation management companies in the world. You can use review sites like Clutch.co, HubSpot Agency Directory, or Sortlist if you’re looking for something more specific in the reputation management industry.
1. NP Digital – Best for Local SEO and Reputation Management
NP Digital is my agency. If you’re familiar with my work, you know that I have a strong background in search engine optimization and digital marketing. I built an agency called Pronet Advertising more than 17 years ago, while I was still in high school.
It’s hard to believe that I’ve been a marketer for more than 20 years! That’s given me a lot of time to learn how reputation management integrates with local search, content marketing, social media marketing, and advertising. I took all of the lessons I’ve learned from the companies I built — Kissmetrics, Crazy Egg, Pronet, Quicksprout, NeilPatel.com, and now NP Digital.
See How My Agency Can Drive Massive Amounts of Traffic to Your Website
- SEO – unlock massive amounts of SEO traffic. See real results.
- Content Marketing – our team creates epic content that will get shared, get links, and attract traffic.
- Paid Media – effective paid strategies with clear ROI.
My agency is a little bit different from other agencies.
NP Digital ties all of our work back to revenue. It’s no different with our reputation management campaigns. If you’re going to put a dollar into your campaign, you want two dollars back, right? My agency focuses on driving real business results, so your company continues to grow; our work has to make money for your business.
NP Digital’s client list includes:
- Thomson Reuters foundation
- American Greetings
2. NetReputation – Best for Reputation Management Services
NetReputation is best known for their specific focus on reputation management. While many other reputation management companies multitask and offer other services or segmented solutions NetReputation places all of its energy on improving their client’s internet reputation by offering full-service solutions.
As an expert online reputation management company, NetReputation uses its years of experience and team of experts to build a positive reputation for you or your business online. NetReputation is the fastest-growing reputation management firm to be featured on the INC 5000 2 years in a row.
NetReputation creates a unique strategy based on the client’s needs. It offers guaranteed results and a realized positive impact in the first 30 days of service.
- Content removal – Complete removal of unwanted content from search engines.
- Negative Content Suppression- Through content creation, optimization, and promotion the work to replace negative content with positive content to highlight your accomplishments.
- PR Crisis Management – Effective communication and mitigation strategies for negative PR events.
- Review Solutions – Management of review acquisition, negative review removal, local directory listing update,
- Wikipedia Editing & Monitoring – Services to manage and monitor Wiki pages.
- Brand Building – Solutions to build your brand’s authority and reputation online.
3. InboundJunction – Best for Reputation Recovery
InboundJunction online reputation management services are unique in the sense that they draw on the agency’s prowess in digital PR.
InboundJunction’s offering is geared toward complete control of a business’ online presence and includes content marketing and amplification, thought leadership and influencer marketing, SEO, and review management. InboundJunction harnesses all these capabilities for their reputation management service.
They work on all fronts:
- Promoting your brand with top-tier publications to land positive reviews and mentions of your brand to ‘replace’ in SERPs the negative ones
- Monitoring your brand mentions to react immediately when a negative one emerges
- Doing the legal legwork of de-indexing and removing content for legal violations
InboundJunction was established in 2013 and has served more than 500 companies, B2B and B2C, enterprise and startups.
The combination of rich experience and an extremely wide network of connections with publications, editors, bloggers, and influencers makes Inbound Junction a very powerful player in online reputation management.
As per compensation, InboundJunction works mostly success-based. As it says on their website: “If we succeed, you pay, if we don’t, you don’t.”
InboundJunction’s client list includes startups post-funding round (often Seed, Round A and B), high network individuals as well as established businesses.
4. Thrive – Best for Small Business Review Management
Thrive is a full-service agency that offers reputation management and reputation repair services. Thrive offers reputation management and repair services on their website; take a closer look at their website, and you’ll find that they’re really focused on the online review side of things.
If you’re looking for a reputation management firm with the legal and takedown chops to protect your business Thrive isn’t the reputation management company for you. If you’re looking for an agency that can generate a huge amount of reviews, Thrive may be a good fit. If you’re looking for an agency that’s oriented around small businesses, winning new customers over or burying negative press Thrive is a great place to start.
Thrive offers most of the services a full-service agency provides. If you’re looking for a Jack of all trades, their agency has experience in several areas; this works especially well for inexperienced small business clients who need help with multiple services.
Thrive Agency’s client list includes:
- Nationwide Construction
- Ready Seal
- Bonds Ellis Eppich Shaffer Jones
- Max Mechanical
- Quick Roofing
5. Reputation Rhino – Best for Individuals
Reputation Rhino specializes in online reputation management; they serve small- and midsize businesses and individuals. Since then, they’ve expanded to create a range of brand management and internet marketing services that they offer to companies and individuals.
All of the services they now offer — SEO, PPC, Social media, Web development — they’re all geared around their reputation management services.
It’s not as common, but Reputation Rhino offers clients a money-back guarantee.
They offer reputation management and repair services; One thing that’s surprising about their business is the fact that they’re able to remove negative reviews from online review sites like Glassdoor, Ripoff Report, Google Images, and more.
Their agency is small but so is the price; campaign pricing starts at $1,000.
Reputation Rhino’s client list includes:
- Reputation management companies
- Law firms
- Local businesses
- Retail storefronts
- Tech companies
4 Characteristics That Make a Great Reputation Management Company
When you’re vetting an agency, you’ll want to find a company that displays the right characteristics. The last thing you want is to choose a reputation management company that makes your reputation worse. When you’re searching for the right agency, here are some attributes to keep in mind.
1. Their agency approach is proactive and reactive
The industry has matured quite a bit since reputation management of the 90s. Back then, agencies were focused on simply burying negative content. That’s still doable, but it’s much easier to guide the conversation from the start.
Asking customers to share their feedback via online reviews. Creating, claiming, and optimizing your review profiles; responding to customer feedback, these are all proactive methods you can use to improve your reputation. Deleting or burying toxic, inaccurate, or misleading content, sending out legal takedown notices, and working with law enforcement are reactive strategies.
You need both, but these strategies don’t provide a complete picture of online reputation management campaigns on their own.
2. They focus on building relationships
Old-school campaigns are focused primarily on silencing critics, enemies, and opponents. New-school agencies still have those skills if they need them, but they choose to focus their attention on building relationships with customers.
- Helping you take care of your customers
- Requesting reviews from customers
- Building reviews up on the right platforms
- Generating publicity and increasing visibility
- Responding to unfair attacks
- If you’ve made a mistake, they’ll help you earn a fresh start
You need an agency that understands both sides of reputation management.
3. They realize reputation management is ongoing
This doesn’t mean that your agency is trying to lock you into an unnecessary contract. Customers feel reviews older than three months are irrelevant. Agencies realize customers want to see consistent proof that you’re still performing well.
Reputation and reviews, they decay over time.
Your agency should provide you with an ongoing service that’s optional; they should provide you with the people, processes, and tools you need to manage your reputation well. They should have a team in place to manage outreach with customers, publications, and press.
4. They’re local search experts
Your reputation management agency should have experience in running and managing local search campaigns.
You want this because local searches are growing 50 percent faster than mobile search. As far as Google is concerned, online reviews are part of the local ranking factors that determine your rank and performance.
When it comes to local search, your reputation management company should have expert-level knowledge. They should know how to increase search engine and social media visibility. The easier it is for them to integrate local search, the better your reputation management campaigns will perform.
What To Expect From a Great Reputation Management Company
Here’s a shortlist of the things you should expect from your agency.
- They’ll show you the plan ahead of time: Your agency will provide you with an A to Z plan, outlining the macro and micro level components of your campaign. You should know exactly what you’re getting into — what your campaign costs, what their goals are, how long it will take to reach those goals and the reports they’ll provide.
- Openness and complete transparency: Your agency should answer all of your questions and concerns; this isn’t optional or negotiable. Your agency isn’t writing copy or designing a website. They’re working with your reputation, so the impact on your business is huge. You need to know exactly what they’re doing and how they’re doing it.
- Consistent communication: Your agency should provide you with constant communication, feedback, and reporting. You’ll need to provide them with the decision-makers and influencers who need to be part of the conversation.
You should see evidence of this before you sign on the dotted line. If agencies hide behind proprietary software or secret processes, you’ll want to walk away.
Compare The Best Online Reputation Management Companies
Want to jump straight to the answer? The best online reputation management company for most people is WebiMax or NetReputation.
Your company’s online reputation can make or break your business. Consumers and other companies regularly search online to learn more about businesses and brands before working together.
It goes without saying that a negative reputation deters people from buying your products or services. Online reputation management services can help you build a positive brand image or repair a damaged one.
The Best Online Reputation Management Companies of 2022
- WebiMax — Best for small businesses that need a hands-on solution
- NetReputation – Best for ultra-responsive customer support
- InternetReputation.com – Best for personal reputation management
- Reputation Defense Network — Best for permanently removing false content
Read on for in-depth reviews of each company to learn more about their services, features, and benefits. I’ve also included the criteria I think is most important when evaluating an online reputation management service.
Together this information will help you make a decision about who will be best to help you with your online reputation management needs.
Best Online Reputation Management Company Reviews
WebiMax – Best for Small Businesses That Need a Hands-On Solution
- FOUNDED IN 2008
- CUSTOM STRATEGIES
- COST-EFFECTIVE & CONFIDENTIAL
- HIGHLY INTUITIVE
WebiMax is a digital marketing agency that specializes in reputation management for small businesses.
They stand out from the crowd because of their great customized solutions.
WebiMax creates a custom strategy for everyone. They prioritize cost-effective methods to bury negative remarks and promote a positive image.
Their process is confidential and is covered under a non-disclosure agreement. So, nobody will know if you’re using a third-party service to build or repair your reputation online.
They also offer a free comprehensive reputation analysis to get a bead on where your brand needs help and identify how WebiMax can help improve it.
This initial reputation analysis includes:
- Timeline to achieve your goals
- Negative content report and deletion
- Positive content report
- Unclaimed profiles
- Custom price quote
All their strategies are customized to a brand’s specific needs, and there is no contractual requirement to use their services. If you’re dissatisfied with the results, you can walk away anytime.
That is great for small businesses with more idiosyncratic needs. It is also a very flexible and budget-friendly approach.
WebiMax is a top option for small businesses. They have the resources, tools, and track record to deliver proven results. Visit WebiMax to learn more and get started.
NetReputation — Best for Ultra-Responsive Customer Support
- PROFESSIONAL, RESPONSIVE HELP
- BRANDING & PR ASSISTANCE
- 5-STEP PROCESS
- FULL SUITE OF TOOLS
NetReputation is considered one of the leading reputation management companies in the industry, even being recognized by Newsweek as the “World’s Leading Online Reputation Management Company” in both 2020 and 2021.
If your business needs negative content removed, inaccurate business listings fixed, and visibility of your assets improved, stop searching.
NetReputation offers a full range of services for online reputation management, including:
- Reputation monitoring
- Review management
- Public relations
- Social media management
- Content removal
- Wikipedia page solutions
- Internet privacy solutions for individuals
Beyond their expertise, NetReputation is most known for their professionalism and responsiveness. Users love the compassion, understanding, and quick responses from the NetReputation team.
After thoroughly interviewing business owners to understand their needs, NetReputation implements a five-step process to manage anyone’s online reputation. It starts with reputation analysis, which means extensive research and identifying potential threats.
After research comes web property development, where NetReputation creates or adjusts assets your company owns, such as blogs, websites, social media profiles, business directory listings, and YouTube channels.
Then comes the content creation step. NetReputation conceptualizes, creates, and posts content on owned assets through their online platform and creates a publishing schedule.
The final step is content promotion through email lists and blogs, organic feedback, and paid ads.
For responsive, professional, expert assistance, NetReputation is a great choice. Learn more to start with NetReputation.
InternetReputation.com — Best for Personal Reputation Management
- CUSTOMIZED REPUTATION STRATEGY
- REMOVE PERSONAL CONTACT INFO
- BRANDING & PRIVACY CONTROL
- GREAT KNOWLEDGE BASE
InternetReputation.com takes a holistic approach to helping companies and individuals manage their online reputations. They craft personalized strategies for every client and specialize in overall reputation management, branding, and privacy monitoring.
What sets InternetReputation.com apart from competitors is its focus on individuals. InternetReputation.com is a women-owned boutique firm based in the US. They take a personal approach to every situation and create custom strategies for everyone they work with. Why? Because reputation management isn’t a one-size-fits-all proposition.
Besides customized solutions for every client, InternetReputation.com is also ideal for healthcare professionals looking to keep their sensitive information confidential while still garnering HIPAA-compliant feedback and reviews on industry-leading review sites like HealthGrades and Google.
The company has helped many small medical practices get more and better reviews faster with automated messages right after a visit.
They offer a free consultation with new clients to determine specific reputation management goals. Then, a personalized strategy is developed to help you manage your online reputation, suppress negative information, manage your reviews, or run autosuggest campaigns. Every client has a dedicated account manager to help them throughout the process and provide weekly progress reports.
Get started now with InternetReputation.com.
Reputation Defense Network — Best for Permanently Removing False Content
- TRANSPARENT PROCESS
- FULLY CUSTOMIZED STRATEGIES
- ONLY PAY IF CONTENT IS REMOVED
- GET FALSE INFO OFF THE WEB
Reputation Defense Network (RDN) sets itself apart from most other services by not receiving payment until after the work is done. There is no upfront cost and if the false content isn’t removed permanently, you don’t pay at all.
Focusing almost exclusively on content removal, RDN combines a technical and strategic approach with a legal one and has been successful for over 10 years. The company doesn’t only work in-house, they rely on industry experts and external attorneys to keep their strategies fresh and maintain access to even more knowledge.