Read this comprehensive review to select the best Online Reputation Management Services Companies to build the best image for your brand:
It is a universally acknowledged fact that the public and professional image of a brand directly depends on quality, quantity, and customer recognition. Companies make products, but what makes them a brand is the customer’s impression, trust, and the positive opinion that favors both parties.
Reputation management is one of the most crucial pillars that supports the growth and efficiency of a company.
Running a company, like all other professions, can have both positive and negative outcomes based on the decisions ahead of the company makes, letting various factors influence the online reputation.
#1) Google My Business (California, USA)
Being a service platform of Google, Google My Business provides a user-friendly interface that makes it easier for a wide range of people, from local businesses owners to big scale industries, to sell their products and connect with their clients. You can keep track of their contacts through google contacts and maps, and also can launch an effective ad campaign.
It is an easy-to-use service that allows your business or organization to manage its online presence across sites in google. Google is the largest space for online e-commerce will definitely have huge prospects for the clients, and hence got the first spot on our list for the best online reputation companies among others.
Founded in: 2014
Locations: California, Chicago, Detroit, Santiago, Buenos Aires, Athens, Dublin, Oslo, Bangalore, Beijing, Dubai, etc.
- Search engine optimization
- Contacts and maps
- Responding to reviews
- Ad campaigns
- Publish listings with local search
Pricing information: Profile creation and handling are free of cost.
Website: Google My Business
#2) Trustpilot (Copenhagen, Denmark)
Trustpilot offers an excellent platform for business owners and customers to engage together and collaborate. The company has the vision to build trust and cooperation between the producer and the client.
If you need a user-friendly platform to gain good reviews for your brand, Trustpilot may be one of the right choices for you. Trustpilot has a reputation for being transparent with its insights and reports. As a client, you can feel confident doing business with the support of Trustpilot.
Founded in: 2007
Locations: Copenhagen, New York, Denver, London, Melbourne, Harrislee, Vilnius, Edinburgh
- Review service
- Negative review detection and management
- Feedback from users
- Improving organic search results
Pricing information: Free, $200 for the standard profile.
#3) Yelp (California, USA)
Yelp is a one-stop destination for all kinds of local businesses. If you are looking for an easy-to-use platform that connects businesses ranging from restaurants to home services, yelp is a great option. It provides remarkable customer review support and ads.
Yelp employs one of the best algorithms to remove false reviews, and it maintains authenticity in ratings. Yelp is special in the way they let you post updates on your products. And also, they feature facilities like reviews and messages that can be updated as soon as the customer comes in.
Founded in: 2004
Locations: Bristol, Edinburgh, Glasgow, London, Paris, Amsterdam, Istanbul, Mexico, Kuala Lumpur, etc.
- Review service
- Fake and negative content removal
- Ad service
- Contact and waitlist
- Purchase, reservation, and appointment
Pricing information: $150/month
#4) Facebook (California, USA)
The well-renowned social media giant is one of the best online reputation management agencies that offer support to a large number of small businesses as well as big, large-scale companies. Facebook offers reasonable prices for its ad campaigns and also for the customer rating and review facilities.
If you are looking for a social platform that helps in the promotion of your brand with listings that can span from local areas to remote ones, then Facebook is a great place to do business. Facebook is an epicenter of e-commerce, and so you will find lots of scope for doing business on Facebook.
Founded in: 2004
Locations: Atlanta, Boston, Dallas, Mexico, Brazil, Brussels, Copenhagen, London, Madrid, Hong Kong, Bangalore, etc.
- Ad services
- Listings for local business
- Dedicated business and commerce manager account
- Reputation management
Pricing information: $1- $6
#5) Gadook Reputation Management (Orlando, FL, USA)
Gadook is one of the best reputation management service companies that prioritize search engine optimization results for the networking of their clients. If you are searching for a company that uses proprietary systems to enhance their optimization in search results and make better visibility for your brand then, Gadook is an excellent choice.
Gadook can provide you with greater validity for your brand by placing you in vital social networks. They are one of the best choices for encouraging your clients and potential customers to interact with you more.
Founded in: 2011
Locations: Tampa and Kissimmee
- Brand building
- Social media optimization
- Reputation management
Pricing information: $80/hour
Website: Gadook Reputation Management
#6) Webimax (New Jersey, USA)
Being voted the best reputation management company of the year, Webimax is an ambitious company that offers services such as marketing plans and the removal of negative content and rebuilding the positive aspects. They offer you the best results for the value with their monitoring tools with top-notch service.
If you are opting for a company that provides good negative content removal, Webimax will never fail you. Their tightly themed campaigns are effective, and the smart reporting mechanism makes it easier to discover the ads with the best investment. Also, they have good page optimization techniques too.
Founded in: 2008
Locations: Washington, New York, Edinburgh
Core services offered:
- Reputation management
- Search engine optimization
- Pay per click marketing
- Social media marketing
Pricing information: $400/month
NetReputation – Best for Reputation Management Services
NetReputation is best known for their specific focus on reputation management. While many other reputation management companies multitask and offer other services or segmented solutions NetReputation places all of its energy on improving their client’s internet reputation by offering full-service solutions.
As an expert online reputation management company, NetReputation uses its years of experience and team of experts to build a positive reputation for you or your business online. NetReputation is the fastest-growing reputation management firm to be featured on the INC 5000 2 years in a row.
NetReputation creates a unique strategy based on the client’s needs. It offers guaranteed results and a realized positive impact in the first 30 days of service.
- Content removal – Complete removal of unwanted content from search engines.
- Negative Content Suppression- Through content creation, optimization, and promotion the work to replace negative content with positive content to highlight your accomplishments.
- PR Crisis Management – Effective communication and mitigation strategies for negative PR events.
- Review Solutions – Management of review acquisition, negative review removal, local directory listing update,
- Wikipedia Editing & Monitoring – Services to manage and monitor Wiki pages.
- Brand Building – Solutions to build your brand’s authority and reputation online.
3. InboundJunction – Best for Reputation Recovery
InboundJunction online reputation management services are unique in the sense that they draw on the agency’s prowess in digital PR.
InboundJunction’s offering is geared toward complete control of a business’ online presence and includes content marketing and amplification, thought leadership and influencer marketing, SEO, and review management. InboundJunction harnesses all these capabilities for their reputation management service.
They work on all fronts:
- Promoting your brand with top-tier publications to land positive reviews and mentions of your brand to ‘replace’ in SERPs the negative ones
- Monitoring your brand mentions to react immediately when a negative one emerges
- Doing the legal legwork of de-indexing and removing content for legal violations
InboundJunction was established in 2013 and has served more than 500 companies, B2B and B2C, enterprise and startups.
The combination of rich experience and an extremely wide network of connections with publications, editors, bloggers, and influencers makes Inbound Junction a very powerful player in online reputation management.
As per compensation, InboundJunction works mostly success-based. As it says on their website: “If we succeed, you pay, if we don’t, you don’t.”
InboundJunction’s client list includes startups post-funding round (often Seed, Round A and B), high network individuals as well as established businesses.
4. Thrive – Best for Small Business Review Management
Thrive is a full-service agency that offers reputation management and reputation repair services. Thrive offers reputation management and repair services on their website; take a closer look at their website, and you’ll find that they’re really focused on the online review side of things.
If you’re looking for a reputation management firm with the legal and takedown chops to protect your business Thrive isn’t the reputation management company for you. If you’re looking for an agency that can generate a huge amount of reviews, Thrive may be a good fit. If you’re looking for an agency that’s oriented around small businesses, winning new customers over or burying negative press Thrive is a great place to start.
Thrive offers most of the services a full-service agency provides. If you’re looking for a Jack of all trades, their agency has experience in several areas; this works especially well for inexperienced small business clients who need help with multiple services.
Thrive Agency’s client list includes:
- Nationwide Construction
- Ready Seal
- Bonds Ellis Eppich Shaffer Jones
- Max Mechanical
- Quick Roofing
5. Reputation Rhino – Best for Individuals
Reputation Rhino specializes in online reputation management; they serve small- and midsize businesses and individuals. Since then, they’ve expanded to create a range of brand management and internet marketing services that they offer to companies and individuals.
All of the services they now offer — SEO, PPC, Social media, Web development — they’re all geared around their reputation management services.
It’s not as common, but Reputation Rhino offers clients a money-back guarantee.
They offer reputation management and repair services; One thing that’s surprising about their business is the fact that they’re able to remove negative reviews from online review sites like Glassdoor, Ripoff Report, Google Images, and more.
Their agency is small but so is the price; campaign pricing starts at $1,000.
Reputation Rhino’s client list includes:
- Reputation management companies
- Law firms
- Local businesses
- Retail storefronts
- Tech companies
4 Characteristics That Make a Great Reputation Management Company
When you’re vetting an agency, you’ll want to find a company that displays the right characteristics. The last thing you want is to choose a reputation management company that makes your reputation worse. When you’re searching for the right agency, here are some attributes to keep in mind.
1. Their agency approach is proactive and reactive
The industry has matured quite a bit since reputation management of the 90s. Back then, agencies were focused on simply burying negative content. That’s still doable, but it’s much easier to guide the conversation from the start.
Asking customers to share their feedback via online reviews. Creating, claiming, and optimizing your review profiles; responding to customer feedback, these are all proactive methods you can use to improve your reputation. Deleting or burying toxic, inaccurate, or misleading content, sending out legal takedown notices, and working with law enforcement are reactive strategies.
You need both, but these strategies don’t provide a complete picture of online reputation management campaigns on their own.
2. They focus on building relationships
Old-school campaigns are focused primarily on silencing critics, enemies, and opponents. New-school agencies still have those skills if they need them, but they choose to focus their attention on building relationships with customers.
- Helping you take care of your customers
- Requesting reviews from customers
- Building reviews up on the right platforms
- Generating publicity and increasing visibility
- Responding to unfair attacks
- If you’ve made a mistake, they’ll help you earn a fresh start
You need an agency that understands both sides of reputation management.
3. They realize reputation management is ongoing
This doesn’t mean that your agency is trying to lock you into an unnecessary contract. Customers feel reviews older than three months are irrelevant. Agencies realize customers want to see consistent proof that you’re still performing well.
Reputation and reviews, they decay over time.
Your agency should provide you with an ongoing service that’s optional; they should provide you with the people, processes, and tools you need to manage your reputation well. They should have a team in place to manage outreach with customers, publications, and press.
4. They’re local search experts
Your reputation management agency should have experience in running and managing local search campaigns.
You want this because local searches are growing 50 percent faster than mobile search. As far as Google is concerned, online reviews are part of the local ranking factors that determine your rank and performance.
When it comes to local search, your reputation management company should have expert-level knowledge. They should know how to increase search engine and social media visibility. The easier it is for them to integrate local search, the better your reputation management campaigns will perform.
What To Expect From a Great Reputation Management Company
Here’s a shortlist of the things you should expect from your agency.
- They’ll show you the plan ahead of time: Your agency will provide you with an A to Z plan, outlining the macro and micro level components of your campaign. You should know exactly what you’re getting into — what your campaign costs, what their goals are, how long it will take to reach those goals and the reports they’ll provide.
- Openness and complete transparency: Your agency should answer all of your questions and concerns; this isn’t optional or negotiable. Your agency isn’t writing copy or designing a website. They’re working with your reputation, so the impact on your business is huge. You need to know exactly what they’re doing and how they’re doing it.
- Consistent communication: Your agency should provide you with constant communication, feedback, and reporting. You’ll need to provide them with the decision-makers and influencers who need to be part of the conversation.
You should see evidence of this before you sign on the dotted line. If agencies hide behind proprietary software or secret processes, you’ll want to walk away.
Reputation management is easier when you have the right company behind you. Many businesses don’t know what they’re doing. Most know how to ask customers for reviews, but they’re unsure how to handle the important aspects of reputation management.
If you feel the same way, it may be a good idea to get help.
Businesses that handle reputation management will see consistently large jumps in revenue. Completing simple tasks — claiming your review management profiles, responding to customers online, and requesting reviews — good reputation management leads to more revenue.