List of the Top Reputation Management Consultants
R Public Relations
R Business is YoursService FocusPublic Relations Focus
“Their willingness to really take time to learn and understand our business is impressive.”
- Founder, The Better Menu
Red Fan Communications
Strategic communications for dynamic B2B techService FocusPublic Relations Focus
“They learn your company and your brand to become the experts next to you.”
- Head of Marketing, Texas Original Compassionate Cultivation
S&G Content Marketing
Turning Brands into StorytellersService FocusPublic Relations Focus
“They truly immersed themselves into our industry and became experts that ‘got it’ in a way that was most impressive.”
- Senior Director of Consumer Marketing, Medtronic Diabetes
The Best Online Reputation Management Services in 2022Managing your online reputation is important no matter what industry you’re in. We put together a list of the best online reputation management services today.
Types of online reputation management services
Before we dive into the actual tools, it helps to know a little more about the different types of reputation management services available. There are full-service options, as well as software for your specific business needs. We describe a few of these below.
1. Review management services
Reviews play a huge part in your business reputation. Studies show “90% of consumers read online reviews before visiting a business” and “72% will take action only after reading a positive review.”
Review management services automatically reach out to your best customers, which increases the amount of positive reviews you receive.
Some review management services also alert you to new reviews as they’re posted, so you can thank the advocates who wrote them.
2. Brand mention tools
Brand mention tools not only let you know when someone mentions your brand online, they can also categorize these mentions as either positive or negative, and tell you how often certain individuals talk about your brand.
This allows you to take immediate action, whether it’s responding to negative mentions before they spread or promoting positive content to your followers.
In this way, brand mention software helps you find your biggest fans, so you can say thanks and potentially recruit them as brand ambassadors.
3. NPS software
NPS scores can reveal a lot about your customers’ experience and feelings toward your business – which is why a lot of reputation management services include NPS scoring.
The results of an NPS survey help categorize your customers into promoters, passives, and detractors. This allows you to resolve any issues your detractors have before these problems can damage your reputation, and harness your brand promoters to build a positive reputation.
Your NPS score is also a great way to determine if your business has enough promoters, and will benefit from running a referral program.Net promoter score (NPS) is a popular metric to gauge how likely your customer would recommend your brand to others. Read our other article that outlines the best NPS questions to ask.
Reputation management services: The evaluation criteria
We put together a list of the best reputation management companies and software available. First, let’s go over the criteria we’re using to evaluate the software.
Evaluation criteria Description Free trial Can you try out the reputation management service before you buy? Price How much does the software cost? Customer service and support How does the company help assist you when using the software? What are the ways you can contact them for questions or issues? Review score How do actual users rate the software or service? We’ve compiled an aggregate rating based on the average score from top review sites. Top features We outline the main features of each reputation management service. What makes them different? Our take on why this reputation management service or software stands out.